Business Planner

Shape the idea before you file it.

A free workbook of planning tools: a name generator with domain checks, an idea validator, market sizing, mission and vision, a brand kit and a launch plan.

What's inside

From a rough idea to a plan you can file.

Work through it at your own pace. When it's ready, form the business here with the details already decided.

Name generator

Generate names that fit your idea, then shortlist the ones you like.

Domain checks

See which matching domains are open before you commit to a name.

Idea and market

Pressure-test the idea and size the market you're going after.

Mission and vision

Put what the business is for into words you can share.

Brand basics

Pull your name, colors and voice into a simple brand kit.

Launch plan

Turn the plan into the next ninety days of concrete steps.

Ready to make it official?

About ten minutes, from $0 plus your state fee.